Design at three viewing distances
Use the largest graphic to establish identity from farther away, a secondary message to explain the offer as visitors approach and detailed material for the conversation itself. Keep important content visible above furniture and account for neighboring displays when planning contrast.
Work from the event and hardware specifications
Obtain the organizer’s dimensions and display restrictions, then confirm the exact graphic templates for selected hardware. Review transport, setup and storage requirements as part of the plan. Final deadlines and delivery arrangements need agreement before production is scheduled.
MATERIALS & APPROACHES
Find the right fit.
Where it can work
- Trade shows and conferences
- Recruitment and networking events
- Pop-up presentations
A few useful answers.
Can you use graphics with existing booth hardware?+
Share the hardware details and manufacturer templates so compatibility can be checked before artwork is prepared.
How should a small booth be designed?+
Choose a clear headline and leave room for the team’s activity. A readable, uncluttered display supports conversation.
