Begin with the approach
Consider where a visitor first needs to recognize the property and how the sign relates to the entrance. Photographs should include surrounding planting, driveways, walkways and other obstructions. A sign concept should respect the actual site rather than importing a suburban layout into an unsuitable urban setting.
Separate identity design from site construction
Choose the information hierarchy and architectural character, then identify the technical work required to support it. Ground conditions, foundation design, utilities, lighting and permissions cannot be established from a logo brief. Confirm responsibilities and supporting documentation before any fabrication or construction commitment.
MATERIALS & APPROACHES
Find the right fit.
Where it can work
- Reviewed campus entrances
- Commercial property approaches
- Multi-tenant identity studies
A few useful answers.
Is a monument sign suitable for a small storefront?+
Usually the site and approach determine suitability. A storefront or window identity may serve a compact street frontage more effectively.
Does the project include foundations?+
Foundation, engineering and construction services are not assumed. They need specialist review and an explicitly agreed scope.
