Environmental Graphics in the Office- Biomerics Use Case
As employee recruitment is so competitive, it’s more important than ever for companies to focus on employee satisfaction and the environment they work in. When thinking about how to do so, the first solutions are along the lines of improved benefits, decreased work hours, and increased PTO. Although these are important factors, employers can significantly improve their employee’s work life and productivity by improving the physical environment they work in.
Within the physical work environment, factors like air and lighting quality, office layout and temperature all play a big role in increasing employees’ mood and productivity. Another piece of the physical environment, color and design, can be a powerful tool to not only brand an office space, but improve employees overall function and happiness. One study from the university of Texas concluded that although white walls appear sterile and clean, utilizing other colors can be used to induce certain emotional responses. For example, blue has been shown to increase creativity, while red can be used to increase performance in employees with detail-oriented assignments.
Graphics can be a great tool to encourage these emotional responses. For example, One of Vision Graphic’s long term clients, Biomerics, has just about every inch of their headquarters in Salt Lake City decked out in environmental graphics. Usages include wall graphics, three dimensional back-lit signage, custom name plates for every employee, and canvas gallery wraps in every meeting room. One special project for Biomerics was their one-of-a-kind frosted privacy film (see above). This was custom designed by our team to include some of Biomeric’s design elements and their logo and has been used throughout the office to display conference room and employees’ names while providing privacy.
Vision graphics is dedicated to creating and a lively and person-focused work environment for all of our clients. Vision can be there for every step of the process from design to install and everything in between, making the investment into environmental graphics an easy choice to make.