Client Overview
Café Rio is a fast-growing restaurant brand with locations across multiple markets, known for its bold flavors and vibrant in-store experience. With frequent new store openings, seasonal promotions, and a strong emphasis on brand consistency, Café Rio requires reliable systems to manage branded materials at scale.
The Challenge
As Café Rio continued to expand, managing branded assets across locations became increasingly complex. Key challenges included:
- Maintaining consistent interior graphics packages from store to store
- Ordering and replenishing employee uniforms across roles and locations
- Managing takeout bags, packaging, and other high-volume printed items
- Supporting promotions, refreshes, and new store openings without delays
Without a centralized system, ordering processes were fragmented, approvals varied by location, and internal teams spent unnecessary time coordinating vendors and reorders.
The Solution
Vision Graphics partnered with Café Rio to simplify and standardize how branded materials and in-store experiences are produced, ordered, and deployed. Our solution included:
- Standardized Interior Graphics & Digital Displays: We developed repeatable interior graphics packages paired with digital display solutions to ensure each Café Rio location delivers a consistent, engaging guest experience while allowing content updates without reprinting.
- Custom Branded Webstore: A Café Rio–specific online ordering portal was built to centralize approved uniforms, graphics, digital display assets, takeout bags, and printed materials.
- Uniform, Packaging & Van Graphics Programs: Employee uniforms, takeout packaging, and branded delivery van graphics were standardized for quality, brand accuracy, and ease of rollout across locations.
- Dedicated Account Team: Café Rio was supported by a dedicated Vision Graphics team that understands their brand standards, timelines, and rollout needs.
- Scalable Fulfillment: Systems were designed to support new store openings, seasonal campaigns, fleet updates, and ongoing operational needs without added complexity.
The Results
By centralizing ordering and standardizing execution, Café Rio achieved:
- Consistent in-store branding across locations
- Faster ordering and reordering of uniforms and packaging
- Reduced internal coordination and administrative effort
- Reliable rollout support for new stores and promotions
- A single, trusted partner for brand execution
Services Provided
- Interior Graphics Packages
- Digital Displays & Content Deployment
- Employee Uniforms & Apparel
- Takeout Bags & Branded Packaging
- Delivery Van & Fleet Graphics
- Custom Webstore Development
- Ongoing Account Management & Fulfillment
Client Impact
With Vision Graphics as a strategic partner, Café Rio gained clarity and control over their brand execution—ensuring every guest experience feels intentional, consistent, and on-brand.
“Vision Graphics makes it easy to maintain consistency across our locations. From interiors to uniforms to packaging, their systems help our teams move fast without sacrificing quality.”
Looking Ahead
Vision Graphics continues to support Café Rio with scalable systems that evolve alongside their growth—supporting new locations, refreshes, and future brand initiatives.
Looking to simplify brand execution across multiple locations? Partner with Vision Graphics to build systems designed for consistency and scale.
